Kehnobi is a premium sportswear and street fashion brand with a difference. We employ blockchain technology to improve sustainability by paying our customers to shop more responsibly.
THE PROBLEM OF OVERSTOCK
People are buying twice as many clothes today as they did a decade ago*. This increased demand has led to a huge increase in stock overproduction and 30% of clothing now goes unsold! Not only is this having a huge impact on the environment it is also unsustainable.
INFLUENCING CONSUMER BEHAVIOUR
Did you know that the introduction of a 5p charge on carrier bags in England in 2015 saw an 86% reduction in the use of single-use plastic bags in Supermarkets!?** This simple idea to incentivise consumers to do the right thing made a radical difference almost overnight.
This, in a nutshell, is what we are doing to minimise overstock.
OUR APPROACH
THE TECH STUFF
We have created a blockchain-based utility token (KNB Token) launched on the Stellar platform that is tied to the value of our products and we use it to reward customers for helping us minimise overstock.
Read more about KNB Tokens.
THE LOGIC
Everyone knows that fast fashion is unsustainable, yet it isn't slowing down! We believe customers will wait a little longer for a product if properly incentivised to do so, and therefore we have developed a platform that does just that, by paying people for their patience. Whether it's a new product launch or we have new stock in production, the earlier you buy, the more you earn.
This allows us to optimise our production in line with demand and minimise overstock. Our customers have the added benefit of knowing they are helping to reduce their environmental impact.
HOW DO I GET INVOLVED?
We have launched a limited product range on our store and released an initial £1M of KNB Tokens. As a launch promotion, all customers will earn back the full value of their purchase in KNB Tokens, up until these tokens are distributed.
